Academic Catalog

Marketing Management Associate of Applied Science Degree

MM13

The Marketing program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing degree with specializations in marketing management, entrepreneurship, retail management, e-business, professional selling, sports marketing or social media.

Curriculum

General Education Core (15 Credits)

Area I: Language Arts/Communication (3 Credits)

ENGL 1101Composition and Rhetoric

3

Area II: Social/Behavioral Sciences (Choose ONE course below.) (3 Credits)

ECON 1101Principles of Economics

3
ECON 2105Principles of Macroeconomics

3
ECON 2106Principles of Microeconomics

3
HIST 1111World History I

3
HIST 1112World History II

3
HIST 2111U.S. History I

3
HIST 2112U.S. History II

3
POLS 1101American Government

3
PSYC 1101Introductory Psychology

3
SOCI 1101Introduction to Sociology

3

Area III: Natural Sciences/Mathematics (Choose ONE course below.) (3 Credits)

MATH 1101

3
MATH 1103Quan. Skills and Reasoning

3
MATH 1111

3

Area IV: Humanities/Fine Arts (3 Credits)

HUMN 1101Introduction to Humanities

3
ENGL 2130American Literature

3
MUSC 1101Music Appreciation

3
ARTS 1101Art Appreciation

3

Elective: General Education (3 Credits)

SPCH 1101Public Speaking

3

Occupational Courses (36 Credits)

Required Courses: (33 Credits)

COMP 1000Intro to Computer Literacy

3
ACCT 1100Financial Accounting I

4
MGMT 1100Principles of Management

3
MKTG 1100Principles of Marketing

3
MKTG 1130Business Regs and Compliance

3
MKTG 1160Professional Selling

3
MKTG 1190Promotion & Marketing Comm

3
MKTG 2090Marketing Research

3
MKTG 2290Marketing OBI

3
MKTG 2300Marketing Management

3
BUSN 1190Digital Technologies in Busn

2

Occupational Electives: (Choose ONE course below.) (3 Credits)

MGMT 1115Leadership

3
MGMT 2115Human Resource Management

3

Specialization: (Choose ONE course group below.) (12 Credits)

Entrepreneurship Specialization (12 Credits)

MKTG 2010Small Business Management

3
MKTG 2210Entrepreneurship

6
MKTG 2070Buying and Merchandising

3

Marketing Management Specialization (12 Credits)

MKTG 1370Consumer Behavior

3
MKTG 2060Marketing Channels

3
MKTG 2070Buying and Merchandising

3
Select ONE MKTG elective course below: (3 Credits)
MKTG 1270Visual Merchandising

3
MKTG 2010Small Business Management

3
MKTG 2210Entrepreneurship

6
MKTG 2270Retail Operations Mgmt

3

Retail Operations Specialization (12 Credits)

MKTG 1270Visual Merchandising

3
MKTG 1370Consumer Behavior

3
MKTG 2070Buying and Merchandising

3
MKTG 2270Retail Operations Mgmt

3

Total Credit Hours: 63