Academic Catalog

Marketing Management Diploma

MM12

The Marketing program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a diploma with specializations in marketing management, entrepreneurship, retail management, e- business, professional selling, sports marketing or social media.

Curriculum

Basic Skills (8 Credits)

ENGL 1010Fundamentals of English I

3

Select ONE Math course: (3 Credits)

MATH 1011Business Mathematics

3
MATH 1012Foundations of Mathematics

3

Select ONE course option below: (2 Credits)

EMPL 1000Interpersonal Relat & Prof Dev

2

Occupational Courses (23 Credits)

Required Courses: (15 Credits)

MKTG 1100Principles of Marketing

3
MKTG 1160Professional Selling

3
MKTG 1190Promotion & Marketing Comm

3
MKTG 2090Marketing Research

3
MKTG 1130Business Regs and Compliance

3

Select ONE of the following occupational electives: (2 Credits)

COMP 1000Intro to Computer Literacy

3
BUSN 1190Digital Technologies in Busn

2
BUSN 1430Desktop Publ&Presentation Appl

4

Select ONE of the following: (3 Credits)

MKTG 2290Marketing OBI

3
MKTG 2300Marketing Management

3

Select ONE of the following guided electives: (3 Credits)

MGMT 1100Principles of Management

3
ACCT 1100Financial Accounting I

4
MKTG 1270Visual Merchandising

3
MKTG 1370Consumer Behavior

3
MKTG 2010Small Business Management

3
MKTG 2060Marketing Channels

3
MKTG 2210Entrepreneurship

6
MKTG 2270Retail Operations Mgmt

3

Specialization: (Choose ONE course group below.) (12 Credits)

Entrepreneurship Specialization (12 Credits)

MKTG 2010Small Business Management

3
MKTG 2210Entrepreneurship

6
MKTG 2070Buying and Merchandising

3

Marketing Management Specialization (12 Credits)

MKTG 1370Consumer Behavior

3
MKTG 2060Marketing Channels

3
MKTG 2070Buying and Merchandising

3
Select ONE guided Marketing elective:
MKTG 1270Visual Merchandising

3
MKTG 2010Small Business Management

3
MKTG 2210Entrepreneurship

6
MKTG 2270Retail Operations Mgmt

3

Retail Management Specialization (12 Credits)

MKTG 1270Visual Merchandising

3
MKTG 2070Buying and Merchandising

3
MKTG 1370Consumer Behavior

3
MKTG 2270Retail Operations Mgmt

3

Total Credit Hours: 43